FREE TRAINING COURSE*

"Using and managing data in fundraising"
​
Friday 15th July, 10am to 4pm at Wem Town Hall, Wem
​ 
In an age when organisations are becoming swamped with data, how can you make best use of it to enhance and develop your fundraising?

Course topics will include: ​

  • What’s the purpose for using data?
  • How would you want to use data?
  • Why do you have a database?
  • What can and should your database do?
  • Fundamentals of database management.
  • Overview of available CRM systems.
  • Organisations’ competing databases and ideas for internal strategies to resolve conflicts.
  • Segmentation – theory and available tools.
  • Discussion and practical exercises designed to illustrate and embed learning of these topics.

About the trainer

Leo Sharrock is Head of Data Strategy at The Audience Agency where he is focused on using audience data to help arts organisations confidently develop audiences and become more sustainable.

To book:

To book a place on the training, please contact Alexa Pugh. Email: [email protected]
​Tel: 01743 257731

​Please book a place by Monday 11th July.
*Free for Cultural Consortium Shropshire (CCS) members (which is free to join), formerly Shropshire Children and Young People’s Cultural Consortium. £30 for non-members. ​